Celebrating its 5th anniversary, CeBIT Asia 2005 is an IT show to be held in China, and is based on CeBIT, a similar event conducted in Hanover, Germany. Carrying on from last year, RWPPI will establish a booth at the event for the second time. The venue this year is the Shanghai New International Expo Centre (SNIEC) located in Pudong, Shanghai City. This same venue received a lot of interest last month when hosting the “Shanghai Motor Show.”

At CeBIT Asia this year, topics of interest at the RWPPI booth will center on a video presentation that uses images of a baby. There will also be a display of the new dual layer DVD-RW disc technology. On the main stage, in addition to presentations that use video images of a baby and demonstrate how easily DVD-RW can be recorded, edited and replayed, there will also be demonstrations using DVD camcorders, recorders, PCs and players. Furthermore, authoring software of PC software manufacturers will be demonstrated. These presentations help convey the three main features of DVD-RW/DVD R ? compatibility, convenience and reliability.
The dual layer DVD-RW disc has been developed recently and it contains a number of new technologies. It was announced by the Victor Company of Japan last month. At the RWPPI booth, a prototype provided by the company will be displayed in addition to an explanation of the technology. This display of the dual layer DVD-RW disc at the CeBIT Asia 2005 RWPPI booth represents a first.

At the presentation stage within the RWPPI booth appeals regarding “shifting from playback-only DVD to recordable DVD-RW/DVD-R” will be made. Such events always attract so much interest that the seating arrangements in front of the stage become often insufficient and booth visitors end up standing.

In addition to similar joint promotions conducted by the RWPPI in Japan (CEATEC JAPAN in Makuhari), North America (International CES in Las Vegas) and Europe (IFA in Berlin and CeBIT in Hanover), by conducting joint promotions in Shanghai, China, the RWPPI hopes to strengthen the global dissemination of information regarding DVD-RW/DVD-R related products.

• Report（PDF2.09MB)

Appealing DVD-RW products as Camcorders, Recorders, PC writers,and Players through demonstrations.	Mountainous number of people at the RWPPI booth.	Receptionists swamped by visitors.	Packed and standing crowd watching the demonstration.