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2006 SINOCES is an influential Chinese Consumer Electronics Show that is being held for 4 days from July 7 to 10
in Qingdao. This year's SINOCES show is being held in collaboration with the International CES of North America
(held once a year in Las Vegas). It is expected to attract approximately 50,000 visitors including major buyers
not only from inside China, but from other parts of Asia and from North America as well.
The RWPPI booth is located in Exhibition Hall 1 (Hall 1 1E03) that opened in May of this year.
Above the booth, the catch phrase, "Enjoying Life with DVD-RW & R" and the words
"Compatible/Convenient/Reliable" that represent the three important features of DVD-RW and DVD-R are displayed.
The giant 17m wide 2.5m high banner with the DVD-RW &R format logo and the RWPPI logo is displayed, creating
an exterior appearance that informs visitors of the features of the booth at a glance.
The booth is constructed around a main stage, and its hallways are lined with a wall display of DVD optical
storage discs that overwhelms visitors, a hardware corner featuring recorders, writers, and DVD camcorders, and a
PC software manufacturer's demonstration corner. And as a special technical exhibit, a DVD player replays a
video recorded Dual-Layer DVD-RW disc: a new type of disc for which standards are now being enacted by the DVD
Forum.
The short movie "DVD-RW is the Best" that is shown on the main stage lasts for approximately 7 minutes.
It explains if a user records a video of a cute baby on a DVD-RW disc, its grandmother who lives far away can
easily replay this video of their grandchild in her own home. After the short movie, an actual video recording
of visitors are demonstrated using a DVD camcorder, DVD recorder, PC, and DVD player, convincing them of the
three strong points of DVD-RW and DVD-R: its "Compatibility," "Convenience," and its "Reliability."
As an additional attraction of the main stage show, the PC software manufacturers demonstrate their products as
well, receiving high evaluations of our total demonstrations by the many visitors. One example of a visitor said,
"It was extremely easy to understand, and I understood it completely."
To deepen the visitors’ understanding of the DVD-RW and DVD-R related products, a Corner Quiz is being held for
the first time. It is attracting large crowds. To take part in the quiz, visitors answer questions about the
brands and product names exhibited in the media and hardware corners on a questionnaire, names are drawn from
among those who give correct answers, and the winners receive a DVD writer, or a DVD-RW / DVD-R disc. Along with
the demonstrations on the main stage, it is attracting great interest among visitors.
RWPPI is continuing to strengthen its ability to disseminate information about DVD-RW and DVD-R products worldwide.
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Reception counter
Frantically collecting questionnaires by the receptionist. |
Main stage presentation
Visitor interests focused highly on the actual demonstration of RW disc recording. |
RWPPI booth bustling with visitors
Appealing DVD-RW/DVD-R related
products to the many visitors. |
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